Build a Culture of Mental Well-Being

Supporting employees’ mental health doesn’t just benefit them; it strengthens ​your entire organization. When workers have the resources they need to ​understand and manage their mental health, take more pride in their team, ​they’re less likely to miss work, and are more likely to stay with the company.


However, 8 in 10 workers say that shame and stigma prevent them from ​seeking treatment. As a leader, you can help reduce this stigma by speaking ​openly about mental health and modeling self-care.

Sharing Personal ​Stories

Opening up about mental health challenges can feel intimidating, risky, or even ​scary, but you can model vulnerability by sharing your own story and ​demonstrating that difficult conversations can be safe and validating.


Over 75% of employees appreciate when their leaders discuss emotional and ​mental health. And a majority of CEOs say that talking about their own mental ​health challenges makes them feel like better leaders.

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Mental Health Storytelling Guide

If you are comfortable sharing your personal experiences with your team, you can ​use this guide to help you tell your own mental health story effectively and ​powerfully.

Addressing Underlying ​Stressors

Stress at work — due to workload, burnout, unclear expectations, financial ​struggles, a lack of validation, or other factors — has a big impact on our mental ​health. As leaders, you can improve your employees’ mental well-being by ​addressing the causes of workplace stress.

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Thought-Starter Questions

A healthy workplace culture can have a positive impact on workers’ lives and well​-being.​


Use these thought-starters to reflect on your workplace policies and culture, and​ identify areas for improvement.​

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Self-Care and Connection Social Media Posts

Use these plug-and-play social posts to encourage team members to care for their ​mental health. Point employees to simple actions that can have a big impact on ​themselves and their teams. Find more resources at Love, You​r Mind.

The Love, Your Mind campaign, from Huntsman Mental Health ​Institute and the Ad Council, offers inspiration, community and ​educational resources to encourage people across the U.S. to ​be more open and proactive when it comes to their mental ​health. The Love, Your Mind Employer Guide and Toolkit was ​developed in partnership with the Health Action Alliance, the ​country’s largest employer network operating at the ​intersection of business and public health.


© 2024 Ad Council


© 2024 Health Action Alliance


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