Employer Guide

This website, and all related resources and tools contained ​herein, is authorized for dissemination and usage in the ​United States ONLY. By downloading any resources you ​acknowledge and agree to comply with this usage restriction.

Mental Well-Being in ​the Workplace

More than 80% of U.S. workers experience at least one symptom of a mental health ​challenge, and about two-thirds say that their mental health interferes with their ​ability to work.


But workers aren’t getting the help they need.


Less than half of adults with a mental illness receive care, and 8 in 10 workers say ​that shame and stigma prevent them from seeking treatment.


Employers have a critical opportunity to take action.


Over 9 in 10 workers expect their employer to help manage mental health ​challenges.


Love, Your Mind — a campaign created by Huntsman Mental Health Institute and ​the Ad Council — aims to reduce stigma, break down cultural barriers, and inspire ​people to make taking care of their mental health a priority. Through simple ​messaging and easy-to-use tools, the campaign helps people recognize their ​emotions and understand how to care for themselves.


In the workplace, the Love, Your Mind campaign helps leaders like you support ​employees in positive, affirming ways and encourage them to find their unique path ​to mental health.

The Business Case for ​Addressing Mental ​Health at Work

Employers have a big impact on workers’ mental health.


Your employees need you to create a supportive environment. And, in turn, you ​need a healthy workforce to build a strong, innovative business. When your team ​members understand their emotions and care for themselves, they’re better able to ​show up and give their best.


Strong mental health supports strong teams

Employees who feel like their employer cares about their well-being are five times ​more likely to advocate for their organization and 69% less likely to look for a new ​job.


Healthy minds are good for business

Employers see a $4 return for every $1 invested in mental health support and ​treatment for employees.


Benefits make a difference

75% of employees say they use skills learned in therapy every week.

How To Use This Guide

Based on the Love, Your Mind campaign, this site gives you tools and resources to ​help you communicate with your employees, connect them with the care they need, ​and support them on their unique path to positive mental health. You’ll learn to:

1. Spot Signs of Mental Health Challenges

Often, people don't recognize when their mental health needs attention. They might ​think that feeling overwhelmed is just part of life or that they're supposed to "push ​through" their feelings. You can help team members recognize that positive mental ​health empowers them to show up for their families, friends, coworkers, and ​themselves.

2. Connect Employees to Resources and Care

Sometimes we need help but don’t have the words to express it. Other times, we ​may have an idea of what we need but don’t know what resources are available or ​how to access care. Every employee’s mental health journey is their own — but you ​can help them find a path forward that fits their unique needs.

3. Build a Culture of Mental Well-Being

Mental health isn’t a journey we take alone; we all need support from the people ​around us. As an employer, you can create a culture that helps team members ​connect with each other, with their community, and with the tools they need to ​thrive.

The Love, Your Mind campaign, from Huntsman Mental Health ​Institute and the Ad Council, offers inspiration, community and ​educational resources to encourage people across the U.S. to ​be more open and proactive when it comes to their mental ​health. The Love, Your Mind Employer Guide and Toolkit was ​developed in partnership with the Health Action Alliance, the ​country’s largest employer network operating at the ​intersection of business and public health.


© 2024 Ad Council


© 2024 Health Action Alliance


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This website, and all related resources and tools ​contained herein, is authorized for dissemination and ​usage in the United States ONLY. By downloading any ​resources you acknowledge and agree to comply with ​this usage restriction.

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